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How to Choose Between Debt vs. Equity Financing as a SaaS Company

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Before a SaaS company can build a product, hire a sales team, or implement a marketing strategy, it needs cash to pay for it all. Whether you’re a brand-new startup or have progressed to later funding rounds, the need for new money is a key component for many business operations.


A Guide to the Dunning Process for SaaS Companies

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At its simplest, dunning means communicating with customers to collect overdue payments. This might conjure up images of debt collectors making incessant phone calls and letters threatening legal action, but the meaning of dunning is more specific — and a lot more tame.

SaaS Due Diligence Checklist For Finance Teams & Founders

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What are Rate Cards? + How to Create Them

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Mosaic Awarded with Multiple Badges from Gartner Digital Markets

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Mosaic is thrilled to announce its placement among the top software solutions in multiple flagship reports released by Gartner Digital Markets sites - <a href="https://www.capterra.com/" target="_blank" rel="noopener">Capterra</a>, <a href="https://www.softwareadvice.com/" target="_blank" rel="noopener">Software Advice</a>, and <a href="https://www.getapp.com/" target="_blank" rel="noopener">GetApp</a>.

The 7 Essential Cash Flow Metrics Businesses Should Track

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If your business doesn’t have a consistently positive cash flow, it’s impossible to build value for your shareholders or scale in a meaningful way. Cash flow is an indispensable benchmark to understand your finances — particularly when you dig deeper into cash flow metrics like investments, debts, and business operation costs.

Venture Debt Financing: A Strategic Option for SaaS Businesses

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For startups, the journey between funding rounds is a bit like traveling from island to island. Your cash runway builds a bridge from Series A to Series B, from Series B to Series C, until finally, you reach the fabled land of IPO (or acquisition). 

The problem is equity funding rounds aren't always enough to bridge the gap, especially if things don't go according to plan.

What is a Sweep Account? And Does Your SaaS Business Need One?

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Where do you stash your extra cash? Some SaaS businesses struggle with this question. With the overwhelming variety of bank accounts and features now available, startups might not know where to turn to make their cash work harder for them. In this guide, we break down the pros and cons of sweep accounts and give you the steps to set one up yourself.

Mastering Value-Proposition Budgeting: A Comprehensive Guide for SaaS Businesses

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If you could build the ideal budget for your SaaS startup, what would it look like? For one, you'd probably want to make sure each line item contributed to growth. You'd probably want flexibility and the ability to reallocate resources based on a shifting market.

The CFO’s Guide to Financial Risk Assessment

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The business world is fraught with risk. Changing market conditions, liquidity shortfalls, and currency fluctuations are just a few of the many threats business leaders face. One of your first priorities as a CFO should be identifying the most pressing risks to your company's financial position.

A Guide To Revenue Operations (RevOps) for SaaS Companies

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Learn how RevOps can unlock more accurate forecasting and help your SaaS business bring in more consistent revenue.

Customer Health Score: A Strategic Guide for Customer Success & Finance Teams

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Whether you want to increase upsells or reduce churn, the best place to start is by assessing your customer health scores. Learn how to create a customer health score formula optimized for your unique business and why this metric matters not just for customer success teams but also for finance teams.

How To Conduct a Profitability Analysis for Your SaaS Business

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In this article, we break down each step of the profitability analysis process and outline key metrics SaaS businesses should pay close attention to.

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FP&A Calendar

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FP&A Calendar Examples & Considerations

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The objective of the FP&A team is to create accurate forecasts and reports for every aspect of a company. There are a lot of moving parts to manage, and getting the right data to go into those forecasts requires close collaboration with every individual department.

CFO Resources for Mastering Finance in 2024

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Below you’ll find a list of 11 of the best resources for CFOs in 2024.

What is Revenue Leakage? SaaS Guide + Solutions

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Revenue leakage is a common problem for SaaS businesses. This guide breaks down causes and solutions, so you can minimize your risk and solve leakage quickly when it occurs. 

6 Top Revenue Metrics & How to Track Them

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Assessing the right revenue metrics can help you make better, more informed business decisions. This article breaks down the most important revenue metrics for SaaS businesses and shows you how to easily view them in real-time using Mosaic.

How To Create Financial Projections For a Startup (with Template)

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SaaS startups need realistic financial projections based on accurate and up-to-date data. In this article, we cover how to create financial projects, the most important metrics to look at, and provide a template to get you started.

Operational Planning Guide for SaaS Companies (With Examples)

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This guide breaks down the operational planning process, outlines common pitfalls to avoid, and shows you how Mosaic can support a more streamlined planning process.

The Continuous Planning Process Guide for SaaS Businesses

Continuous planning is essential for SaaS businesses, especially early on. In this guide, we break down the benefits, risks, and steps of the continuous planning process.

The SaaS Guide to Agile Financial Planning

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Agility is more important than ever for SaaS businesses, but not all financial planning methods give you the flexibility to adapt in order to survive. In this guide we break down what agile planning is, why it’s essential for startups, and how to get started.

How To Create and Analyze Variance Reports

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Learn how to create variance reports in minutes using Mosaic.

Reforecasting Budgets: When & How To Reforecast For Your SaaS Business

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Reforecasting is vital if you want your SaaS business to remain agile in an ever-changing business landscape. This guide covers when and how to reforecast and common pain points that can be avoided.

Accounts Payable Metrics

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Accounts payable metrics, or AP metrics, give insights into how a company manages its payables, i.e., the money owed to vendors for services or products received but not yet paid for. Specifically, AP metrics tell you whether your company has good vendor relationships, is operationally efficient, and holds a healthy balance between liquidity and creditworthiness.

A Guide to Outcome-Based Reporting for CFOs

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This guide explores how to transition from reactive reporting to more agile planning processes that help stakeholders at your organization make profitable decisions.

Finance’s Guide to CRM Hygiene

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Learn everything you need to know about CRM hygiene for finance teams, including why it's important, common pitfalls to avoid, and how to make sure your company's CRM setup works for you. 

Budget Forecast: What Is It & Why Use It?

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Your budget forecast is the roadmap for your business — what you're going to spend to hit your growth goals. Without it, you're flying blind while trying to navigate the risky waters of life as a high-growth startup. Here's what you need to know to nail down your budget.

The Complete Guide to OpEx Planning & Budgeting in 2024 (+ Software Solutions)

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Operating expenses are the fuel that drive your business. But every dollar is precious when you're balancing growth goals and runway. How do you know where to invest that money to get the most return? Here's how to think through your OpEx planning.

A Guide to Expansion Revenue for SaaS Businesses

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Expansion revenue — perhaps the ninth wonder of the world after compound interest. This is your ability to get existing customers to spend more with you year after year, creating a compounding effect for your business growth. Here's what you need to know.

Sales Quotas: Types, Setting Yours, & How to Exceed Them in 2024

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There's a delicate balance to setting sales quotas. You want to be aggressive and set a high bar— but not so high that it's impossible to hit and demotivating for the sales reps. Here's how to think through your quotas and strike that balance.

Sales and Marketing Expenses + Forecasting Guide

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If you want to be a high-growth startup, you need to constantly pour fuel on the product-market fit fire. And that means investing in your go-to-market function. But if you don't have a handle on your sales and marketing expenses, you could be lighting money on fire. Here's how to make sure those dollars don't go to waste.

Zero-Based Budgeting for SaaS Startups: A Comprehensive Guide With Mosaic

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In times when financial efficiency is the name of the game, zero-based budgeting emerges. While it's not the simplest approach to budget planning, it will certainly help you meet your capital efficiency goals. Here's what you need to know about zero-based budgeting.

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AI Accounting

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How to Use AI to Optimize Accounting Processes

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AI's role in strategic finance is indispensable for modern CFOs and finance executives. As it evolves, its use cases for CFOs and finance teams will become increasingly vital to stay competitive. And one of the most practical applications right now? Accounting processes. Here's why.

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AI Budgeting

How Using AI Can Streamline Your Budgeting Process

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The power of AI isn't reserved for mundane, repetitive processes. As AI-powered finance tools get stronger, they're going to start transforming your planning cycles, too. Here's what you can expect from AI budgeting.

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How to Use AI for Business Financial Planning

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Financial planning processes are never going to be one-size-fits-all for any business. But that doesn't mean it can't benefit from AI — especially as finance software gets better and better at leveraging the technology. Here's where AI-powered financial planning will go in the months and years ahead.

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AI Financial Modeling and Forecasting

How to Use AI for Financial Modeling and Forecasting

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Financial models often resemble a house of cards — a delicate balancing act of assumptions working to prop up the business. You wouldn't expect modeling to be a prime use case for AI. But we're closer to the reality of AI financial modeling and forecasting than many would think. Here's what to expect.

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AI Tools for Business

Everything AI: Tools for Finance, Productivity, and Startups

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There are a dizzying number of AI tools for business — even if you just limit yourself to finance-related software. Some are worth checking out and others are just noise in an endless sea of new software. Here are some AI tools we recommend checking out.

Investor Communication in 2024: Strategies for Startups

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The importance of investor communication goes beyond pumping in cash to keep the business running. When leveraged smartly, investors can be more than just financial backers for your seed funding — they are potential strategic allies, guiding your company toward profitability and success.

Investor Documents: A Comprehensive Guide for Startups Seeking Funding

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If you’re preparing for a funding round, this guide will cover the essential investor documents you need to prepare and the metrics you’ll want to highlight.

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AI in Finance

Mosaic’s AI Manifesto: Unlocking the Next Era of Strategic Finance

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Artificial intelligence just got real in the world of finance. It's more accessible, affordable, and scalable than ever. And it's opening the door for finance teams to move faster, more efficiently, and more strategically. Here's how we're approaching the revolution at Mosaic.

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Expense Forecasting

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Step-by-Step Expense Forecasting: A Guide For SaaS

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How long is your cash going to last? It's a critical question for any finance leader to answer for the business. But you don't just need an answer that's a snapshot in time — you need to project forward based on your plans. Here's how to forecast expenses effectively to better understand your cash burn.

Headcount Modeling

Headcount Modeling: Template Must-Haves and the Best Tool

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Headcount makes up anywhere from 70% to 80% of a SaaS startup's total expenses. Even a slight mistake in headcount modeling for your business can drastically reduce the accuracy of your overall forecasts — and set you up for poor decision-making. Here's what you need to know to get headcount modeling right.

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SaaS Financial Model

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The Dangers of One-Size-Fits-All SaaS Financial Modeling Templates (and How to Create the Best One For Your Business)

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SaaS financial models are some of the most difficult to create because of the nuances associated with recurring revenue models. Templates can help give you a head start. But you can't rely on them entirely. Here's what you need to know to go from a template starting point to a fully custom SaaS financial model that guides your business to strong growth.

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Financial Modeling Guide

The Complete Guide to Financial Modeling: Best Practices, Examples, and More

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The perfect financial model can help you see into the future of your business. It can help you apply past trends to understand future performance, see what impact new assumptions would have on your outcomes, and outline quantitative for strategic initiatives. But building a financial model is no easy task. Here's everything you need to know about effective financial modeling.

MRR Source of Truth

The MRR Source of Truth: Standardizing Revenue Data from Your Billing System

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Are you sure you're reporting your MRR correctly? If your billing system is the revenue source of truth, you may have some hidden reporting issues hurting your financial reports and analyses. But there's a way to fix it. Here's everything you need to know about cleaning up billing data to be an MRR source of truth.

The Annual Budgeting Process Explained for SaaS Businesses

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Annual budgeting is essential for most businesses, including SaaS companies. In this step-by-step guide to the annual budgeting process, you’ll learn how to create a strong annual budget and tips to avoid common challenges.

The SaaS Guide to General and Administrative Expenses in 2024

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It’s essential for SaaS businesses to properly categorize and track G&A expenses. These costs affect your bottom line and monitoring them as your business grows is key for business success. In this article we cover the basics of G&A expenses, which costs qualify under G&A, and show you how to easily track them in real-time.

TTM (Trailing Twelve Months) Explained: What It Is & How It Is Used

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Trailing twelve months (TTM) sets aside the fiscal calendar and measures a company’s financial performance data over the last 12 months, which makes it a powerful measurement tool for key metrics and even deeper insights. Learn more about how accounting for TTM provides a different perspective that can lead to more actionable and strategic decision-making.

What Are Revenue Drivers? 2024 Guide for Startups

For SaaS businesses, success lies in understanding key revenue drivers. Implementing a driver-based approach in planning, forecasting, and budgeting can improve team agility and performance, provided the models integrate drivers and assumptions cohesively. In this article, we dig into the details of the main drivers in your business: marketing and sales.

Spend Management & Cash Flow Best Practices Q&A

Join Mosaic and Glean.ai for an insightful webinar on spend management & cash flow best practices. Learn essential strategies to optimize your spend management and cash flow, and get your questions answered by industry experts.

Spend Management & Cash Flow Best Practices Q&A

About the Webinar

Speakers

Brian Martell

Howard Katzenberg

Joe Garafalo

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