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On-Demand Webinar

The CFO<>CMO Relationship: How to Make Marketing Fall in Love with Finance

Unlock the secrets to a harmonious and productive relationship between your finance and marketing departments. Join us for "The CFO<>CMO Relationship: How to Make Marketing Fall in Love w/ Finance," where we'll explore strategies to bridge the gap between these crucial teams and drive your company's growth.

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About the Webinar

In today’s rapidly evolving business landscape, the relationship between the CFO and CMO is more critical than ever. Yet, it’s often fraught with misunderstandings and misaligned objectives. How can finance and marketing teams work together more effectively to drive growth and success?

Join Mosaic for an insightful webinar where we’ll dive deep into the strategies and tools that can foster a strong, collaborative relationship between CFOs and CMOs. You’ll learn how to bridge the communication gap, align financial and marketing goals, and leverage data-driven insights to optimize your marketing spend and maximize ROI.

Register to get insights into:

  • Bridging the Gap: Understand the common challenges and barriers between finance and marketing teams and how to overcome them.
  • Strategic Alignment: Learn how to align financial and marketing objectives to drive better business outcomes.
  • Data-Driven Insights: Discover how to leverage real-time data and analytics to make informed decisions that benefit both departments.
  • Collaborative Tools: Explore the tools and technologies that can facilitate better collaboration and communication between CFOs and CMOs.

Speakers

Brian Martell

Head of Product Marketing, Mosaic

Brian Weisberg

CFO, Tidelift

Jack Foster

Former CMO, Workramp

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